There are various tactics for link building, including guest posting, broken link building, and resource link building. Guest posting involves writing high-quality content for other websites in exchange for a link back to your site. Broken link building involves finding broken links on other websites and reaching out to the owners to suggest your content as a replacement. Resource link building involves creating high-quality content that other websites will naturally link to.

Effective link building requires a well-planned strategy, a thorough understanding of your target audience and industry, and patience. It’s important to focus on quality over quantity, as low-quality or spammy links can harm your website’s reputation and ranking. Additionally, it’s crucial to stay up-to-date with Google’s guidelines for link building to avoid penalties or de-indexing.