Retargeting ads, also known as remarketing ads, are a type of online advertising that targets users who have already interacted with a website or app. By using cookies, retargeting ads track a user’s behavior and display relevant ads to them across different platforms such as social media, search engines, and websites. Retargeting ads can be highly effective as they target users who have already shown an interest in a product or service, increasing the likelihood of conversion. Additionally, retargeting ads can be personalized to the user’s previous behavior, making them more relevant and appealing. However, it’s important to use retargeting ads carefully to avoid bombarding users with too many ads and creating a negative user experience.